CMYK.
Below are examples of interesting works I found that use CMYK in their colour scheme.
Branding & identity.
This is an example of design that uses CMYK in a more obvious way. The fact the black has been used as the main colour makes it seem a little more sophisticated and the minimal use of the cyan, magenta and yellow adds a nice touch. The use of the overlay on the colour sections so you can see other colours coming through works quite well too because it hints at the way in which CMYK works.
This is another obvious way of using CMYK as part of a colour scheme. Again, using the black as a background colour works really successfully in terms of creating a sophisticated brand. I particularly liked the way the colours blend from one to the other along to bottom in the logo design image at the top. The fact the colour has just been used on one letter is a nice touch in adding to this idea of sophistication too.
Packaging & promotion.
CMYK was used less obviously here because the CMYK colours have been mixed to create new colours. I particularly liked the fact that the colours look so bright even when applied to this plastic material. The fact these colours are so bright, bold and positive shows the capabilities that the CMYK colour system has in terms of options. These colours look particularly good in terms of the way they have been applied to a gloss finish stock.
Again, using the more obvious way of creating design with CMYK. This works particularly successfully because the use of CMYK colours gives options when it comes to which business card the client may prefer in terms of the design/colour of the business card. The fact this particular design is for a printers also links nice to the idea of the colour system because CMYK is an important factor when it comes to printing. I think the fact the colours have been used in such a minimalisitic way makes the design look clean and edgy.
Publishing & editorial.
This is probably CMYK in its best form, completely hidden. This magazine has been created using the CMYK colour system and as you can see there is a mixture of colours that have come from this. I think the fact the colours that have been created are so natural works really well because it gives an element of sophistication and organisation to the magazine design. Again, because the product relates to graphic design it reflects well that CMYK has been used in such a professional looking manner.
The fact CMYK has been used in such a minimalistic way on this book design works really well. It shows that CMYK can be used to code things because in this case it has been used to distinguish the sections in the book. This is a good example of the fact that CMYK is quite multi functional when it comes to it's uses. Due to the fact the colours are so far away from each other on the spectrum it makes it easy to navigate around the book because one is not likely to be mistaken for the other.
Information & wayfinding.
The CMYK colours have been used quite cleverly here because using opacity shapes have been created and then overlaid to create different colours on the final poster of the series. The piece itself is actually about CMYK and how this works in terms of design and using the shapes has created a really creative yet understandable solution. It's another piece of design that shows the possibilities that CMYK has and in a sense shows its something that is taken for granted because we never really consider it when choosing different colours.
CMYK in it's simplest form again but also showing further possibilities. The way this piece of design shows the tints you can get from CMYK is really effective because you can again, see the possibilities that it has.
Overall the design that uses CMYK in a less obvious way tends to stand out more because it fulfils the potential of the colour system and tends to make for visually exciting design.
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