The main way in which Apple tends to advertise is through television adverts, this is the quickest and one of the most effective ways of getting a message out to an audience because in a way they are forced to see it when it is replayed again and again on certain channels. Apple's television adverts tend to be quite memorable too so they definitely do the job they were intended for because they want people to remember them and discuss with others as this could be a way of cleverly extending their market. There is a definite focus on the product within Apple's more recent ads because all you see is a hand holding the product, these adverts are almost as if your interacting with the product making the advertising experience more 'real'. The link here to some of the print based advertising is the white background, this is something that is constantly associated with Apple and creates a very sleek look for the brand. Apple do however still use print based media to advertise and quite often on a massive scale, as seen above. The tend to go for the biggest, the best and most creative ways of advertising in a bid to capture the attention of their audience, the more 'wow' about their advertising, the more likely people are to be taken in by the brand.
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