Sunday 15 May 2011

What is graphic design? Type driven work.

'Design museum x State of the obvious collection' by Mash Creative. 
www.behance.net
This design stood out to me because it suits my personality and amused me straight away. The purpose of the design is to 'decorate' a wide range of items whilst making them comical at the same time. I can see things like this making a great gift for someone. The audience would generally have to have a sense of humour to enjoy this design so the age range could be anything from young to older. The different products would be purchased and then seen where the owner may use them eg. their telephone. Anyone who is to view should generally see the amusement in it. The black and white san serif font works really well because its simplistic and the text stands out so can be read successfully.


'Nike Zoom Kobe V iD illustration' by Darrin Crescenzi.
With this piece I really liked the way the text has been shaped to create the shape of the shoe because this seems different to a lot of the design work i've seen for Nike. The colour scheme works well and gives the design quite a sophisticated style. The font also looks good because due to the style of it not a lot of text has been used so the design is quite simplistic. The design is for the fashion conscious male as it was created for a Nike t-shirt. This would be found in a sports shop that stocks Nike products and would successfully stand out from other products as it looks stylish. 


'Nike commission' by Chato.
This is another design created for Nike but this time for a womans vest. The design stood out to me because I enjoy things that look hand rendered as I feel this is more personal. The style of background and text work really well together in creating texture. Created for a fashion conscious woman, maybe someone who enjoys sports or even someone who just enjoys the design on this style of t-shirt. This would also be found in store among all the other sporting products and again, would stand out from the rest because its different and visually exciting. 

'Typefunkography' by Rodrigo Francisco.
This piece is enjoyable for me because I like to see the process a designer went through to come up with a final resolution because this is a massive part of graphic design. There was a whole font created in the above style wether it be for the designer to enjoy or the public to make use of. The audience would be anyone who enjoys typography or other designers because they can appreciate a lot more with their understanding. This typography could be found across a great range of things depending on the designers intentions. Its supposed to be received as modern, exciting and even possibly retro.

'Futura' by Craig Ward.
This is another paper craft piece that is based around the font Futura and for this reason I believe its more type based rather than image. The fact the font is subtle works really well because on the piece its made up of strips of paper but can still be read quite well. The piece I think is supposed to represent a letter to a lover maybe because the block at the bottom looks like a letter and the text expands from this. The audience can be people who maybe enjoy this style of work or anyone that likes visually interesting pieces. This is something else that would be more likely to be found in a gallery or at an exhibition. 


'HMF' by HandMadeFont
This project reminded me of my own summer brief in which we had to create an alphabet that visually represents ourselves. The designer has created a huge range of fonts using various different things wether it be food or objects. It actually makes me really hungry everytime I look at this piece, wether this be the function or not but I do believe it's just there to be enjoyed. The potential audience could be doughnut lovers or just lovers of type in general and it could be used in any type of design realistically. Its fun and light hearted. 

'Values' by Yulia Brodskaya
Theres always been admirated for Yulia Brodskaya due to her hand crafted work and the precision of everything she designs. This piece feels as though its trying to communicate on a personal level and may be considered in various different ways depending on who is looking at it. Its visually exciting and stands out. The potential audience is anyone who enjoys this style and appreciates hand crafted work. This work can be found in books and online on the designers website but would also possibly be found in exhibitions as there can be more interaction when seeing the work 3D. There can be more of an appreciation if the work was seen properly. 

'Typography explosion' by Teakster.
Colour draws the eye in and this is something I enjoy about this piece. The fact the text is subtle works successfully because it creates an abstract piece. The concept behind the piece was to visually create and explosion of the text and this has been created in a simplistic yet visually interesting way. There isn't a particular target audience because this could be enjoyed by anyone if they found it interesting enough. This could be an art piece or exhibited because its been created in more of a personal sense rather than to be influential on people. 



I thought this piece was really creative because instead of using imagery to send a message, the designer has worked with the poster itself. As seen in the second picture above the poster has been rolled and burnt to make it look like a spliff. This poster is trying to send out a message to get people to change their ways or even steer well clear of new habits they may not have tried yet. I feel it targets a younger audience as habits like this tend to be picked up at a younger age, anything from 16+ in the current era. This poster would be placed somewhere it can be interacted with, with it being '3D' and it would work on a range of different scales. 




'I hate 2D posters' by Ersinhan Ersin.
This another 3D poster created by the same designer but this time to advertise skateboarding and in particular, a competition. The fact its been created to look like a skate ramp makes it more visually interesting and engaging. The audience would be anyone interested in skate boarding or even going to view the competition. It would be placed around areas where it can be interacted with so that the style of the poster could be enjoyed. My only concern for posters like these would be the fact they may get damaged pretty easily. 







'Slinkytype' by Paul Hollingworth.
This font stood out because I liked the fact it'd be experimented with in print so you could see if it really is a successful as you would think. Again, im all for the simple aspects of design and like the fact this design is so basic yet very modern looking. The function of the type is to look like a slinky toy and this has proved really successful in the design. Due to the fact the font looks quite modern the target audience could be a younger generation but then again it could also be anyone who enjoys typography. Looking at the test pieces that came with this font its maybe meant to be used for print/editorial and it serves its purpose really well as the design and colours still look as good once printed. 





















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