Monochrome & tints.
Below are some of the most visually interesting examples of monochrome and tints that I found. This was one of the most difficult things to research in terms of colour because designers tend to use a range of different colours instead of considering things like tints.
Below are some of the most visually interesting examples of monochrome and tints that I found. This was one of the most difficult things to research in terms of colour because designers tend to use a range of different colours instead of considering things like tints.
Branding & identity.
These are pieces out of a designers portfolio. The use of tints has worked really successfully because it keeps the sections of information separate from each other but is more visually exciting than just using flat colour because it gives depth to the pages. Using tints also gives order to design and can distinguish a hierarchy of information.
Only small sections of this piece have monochrome used in them but it works really well because it brings life to the images with them being of such basic colour. The fact the colour is more of a hint makes the branding for this company look really sophisticated and elegant. Although this is a good example of how monochrome works, the fact its so centralised maybe makes it look a little too uniform.
Information & wayfinding.
Monochrome has been used here to create a simplistic piece of design. Colour makes this design more interesting and the way monochrome has been used brings depth to the design but the main focus is to make the information understandable in a non complicated manner. All these factors have been considered when creating this piece of design.
This particular piece of design stood out again due to the fact the use of tints makes a piece a whole lot more interesting than just flat colour. Due to the nature of these bands of waves, the use of tints really benefits the design because it brings them to life in a sense. The whole image almost looks as though it could flow like water.
Packaging & promotion.
Tints have been used to create this label which is a really positive piece of design. The colours used relate back to the product (bbq sauce) which show obvious consideration within the decisions made within the design process of the label. A simplistic use of colour works in favour of this product because the consumer will automatically connect these colours to this type of product when looking for it in within the supermarket.
This is another design in which tints have been used and the colour for each jar considered depending on what the jar actually contains. In the same way that the product above would be recognised due to colour recognition this would also apply to this product too. The design is more likely to stand out on the shelf being made up of one basic colour and then tints because the colours used are quite bold and the design is different to anything thats already out there.
Publishing & editorial.
Using monochrome blue within this magazine is really successfully because the colour scheme seems to fit with the message portrayed in the images. Using blue in particular works in favour of this magazine/ newspaper because the colour range that can be gained from this is greater than a lot of other colours because you can get the darkest blue which almost looks black and then also the lightest blue which is at the very other end of the spectrum. Due to this colour range that can be used, things like shading on the image still look as good as if they were to be in black and white.
The use of tints in this piece of design work really well because they create the idea that designs fit with a particular time, almost 60's vibe. Using one colour on top of the other contributes well to the composition because it means that the text and image compliment each other in an organised manner. Due to the fact every colour possible can have a tint this particular style could be used again and again to create a whole range of simplistic ideas that still look really good.
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