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Showing posts with label OUGD201. Show all posts
Showing posts with label OUGD201. Show all posts
Wednesday, 30 November 2011
Monday, 7 November 2011
Good is... the ipod evolution context.
This is the event that I plan to launch my iPod retro at. It seems like it would be a perfect place if the iPod was real because its a huge event thats based around Apple and connecting products so would attract the sort of consumers I am looking for, targeting them directly. Consumers can buy technology to be used with their Apple products and also buy the Apple products themselves. The event is held for three days and is due to be held in London next year. Tickets are not too expensive so are bound to attract a lot of people over these three days. Having such a direct context for my product will make it a lot more successful because it seems better than the idea that the product just appears from no where with no hype as such.
Good is... circuit boards.
Within one of my crits it was suggested that I look into circuit boards to search for ideas for my evolution poster as I want to create a timeline but didn't want it to be the uniform style. When looking at the circuit boards of the iPod online I found them to be quite complicated with lots of paths so I wasn't exactly sure how to tackle this. I did find a previous example of iPod circuit info graphics but I think the whole idea is maybe a little too complicated for my work because I want it to stand in the simplest form it can so it doesn't take too much working out to keep people interested.
Monday, 31 October 2011
Good is... Existing ipod packaging.
The connection with the white background can be seen throughout Apple's packaging too, keeping the same sleek look and so that one element is connected to the other. Apple have had some quite creative packaging designs over time and this is something that can also become desirable about the product because most consumers tend to appreciate the way in which an item is packaged too. I think in more recent years the idea of the iPod coming in this hard plastic casing seems somewhat disappointing when looking at previous packaging designs. I've also got examples here of packaging I own from my own iPods, the fact these are black moves away from this clean sleek look but still looks as sophisticated as ever. I think the use of a gradient on the black looks really good on the first example because it makes the image of the iPod seem almost real. The other thing that stood out in particular was the special finishes on this black packaging because it makes it more desirable and something you may like to keep afterward. Looking at the packaging has given me ideas to take into my own work, I definitely think I prefer the more high-end looking packaging to the plastic casing - this being more to experiment with but also because my product will be limited edition so consumers will be expecting something special.
Sunday, 30 October 2011
Good is... Existing Apple ipod advertisements.
The main way in which Apple tends to advertise is through television adverts, this is the quickest and one of the most effective ways of getting a message out to an audience because in a way they are forced to see it when it is replayed again and again on certain channels. Apple's television adverts tend to be quite memorable too so they definitely do the job they were intended for because they want people to remember them and discuss with others as this could be a way of cleverly extending their market. There is a definite focus on the product within Apple's more recent ads because all you see is a hand holding the product, these adverts are almost as if your interacting with the product making the advertising experience more 'real'. The link here to some of the print based advertising is the white background, this is something that is constantly associated with Apple and creates a very sleek look for the brand. Apple do however still use print based media to advertise and quite often on a massive scale, as seen above. The tend to go for the biggest, the best and most creative ways of advertising in a bid to capture the attention of their audience, the more 'wow' about their advertising, the more likely people are to be taken in by the brand.
Good is... Existing Apple ipod advertisements.
These are some of Apple's more recent advertisements. Due to the fact the brand is now so well known it seems to take less to advertise the products. The whole idea of the shadows dancing with the iPod has become quite iconic itself and having the iPod in white makes it stand out from the background so as well as the title the consumer knows exactly what the advertisement is about without really having to read anything. The fact that all of the people in the posters are completely different people is also a really good design feature because it basically says to the consumer that the iPod is literally for anyone. The use of bright and patterned backgrounds is really successful because the ad stands out and is very eye catching so will definitely capture the attention of the audience. With the design being so simplistic it can be used again and again only changing slight details each time. Overall its a very strong concept for the iPod advertising campaigns.
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