This is the event that I plan to launch my iPod retro at. It seems like it would be a perfect place if the iPod was real because its a huge event thats based around Apple and connecting products so would attract the sort of consumers I am looking for, targeting them directly. Consumers can buy technology to be used with their Apple products and also buy the Apple products themselves. The event is held for three days and is due to be held in London next year. Tickets are not too expensive so are bound to attract a lot of people over these three days. Having such a direct context for my product will make it a lot more successful because it seems better than the idea that the product just appears from no where with no hype as such.
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