Branding & identity.
The stock the corporate identity for this hotel is printed on caught my eye because it has a slight texture to it and something so simple can really have a big difference when it comes to how the final product looks. The design itself is actually quite simplistic but the stock gives it a high quality finish and is also a cheaper option than using special finishes. The stock also adds to the sophisticated quality that the type used on the pieces has.
The labels for the bottle of wine are printed on a slightly different stock. This stock has a gloss finish and seems to be more appropriate for the bottle because it fits with the gloss of the bottle itself. Gloss is another type of stock that gives off a high quality finish and works particularly well with the black because it prints very bold instead of this grey/black you can sometimes get with some stocks. The business card and bottle labels still work well together because they hold the same colour scheme and font.
This looks like some sort of report for the nightclub, and with the design of the report being a little bit different it will more than likely make for better reading because it automatically seems more appealing with this front cover. The particular stock used to create the front cover is trace. Trace is a great stock because it can be used to layer design as seen above. The fact the pink text fits in line with the text behind it terms of layout works really well because it shows that this front cover layout has been considered. The colour comes out quite bold still when printed on trace and because the background is white this makes it stand out more when the trace is laid over the paper.
The logo on for the corporate identity has been de-bossed so that it stands out from the black card. This technique has been used quite successfully in the sense that the logo works with the quite complex background pattern because it fits within this quite neatly. The choice of stock was quite significant when using this technique because it only works best on thicker stock because you get a greater depth of the logo standing out. Using this technique always adds some form of quality to the design piece because the fact the consumer can feel the logo on the business card makes it somewhat more desirable and gives it more value in terms of wether or not the consumer would keep it.
This is a further example of de-bossing but this time the area that has been de-bossed was printed on first so it makes it look as though the text is standing up off the business card. The fact its just the name of the company that this technique has been applied to makes this stand out as though it would be the first thing your eye is draw to because it looks visually interesting and you can feel it too. The rest of the information included on the business card is just as important but although this is plain it stands out just as well because its in black and a reasonably large font. This is another piece of the design where the stock will have to have been chosen carefully in order to get the most from the technique, the stock seems to suit here because its not too thick, it also creates a nice finish for the design because it looks as though it has slight texture to it.
Die cutting has been using on this piece of corporate identity to create the plus sign cut out. Although this has been used in such a simplistic manner it seems to be really successful because it adds uniqueness to the design and gives it a high quality finish. The fact the technique has been applied to all the pieces including the letter head means it all fits together in order for all the pieces to be recognised as being from the same company. The letterhead has more than likely been printed on a slightly heavier stock than paper for more successful use of the technique but also to add to the high quality design. The font chosen will also have been considered so that its not too thin and the technique will be more noticeable.
The technique used on the book cover is foil blocking. There is something about black that tends to give a piece a sophisticated looking finish anyway but this along with the gold foil blocked logo and text creates a piece that appears as though it would have quite high value. The fact the stock is quite plain works well because it means there are no distractions from the foil blocked logo or other text.The logo works quite well with this technique because its so simplistic and there are quite large blocks of gold so this is likely to catch the audiences eye. The text on the inside links to the logo because this is part of the front cover too so keeps the whole design uniform. In the very first picture you can see that gold foil blocking has also been used on white stock but this isn't as successful because it doesn't really stand out.
Matt varnish has been applied to this stock because thats what gives it the slight shine when it is seen in certain light. On the top image perforation has been used so that the poster becomes multi functional because it can be broken up into postcard sized pieces. The use of matt varnish makes any piece of design last a little longer than usual because it becomes of higher quality so is slightly more durable. This technique also makes the colours quite bold and bright so the design works to its full potential in capturing the attention of the audience.
This stock looks as though it could be cartridge paper or at least something similar. This is the perfect stock choice for this particular set of pieces because the name of the restaurant means 'mother nature' and because cartridge paper is light weight it reflects that the stock could be environmentally friendly as easily recycled. The fact no other special finishes have been used on the products and the paper is matt reflects that same thoughts in terms of the environment. The light weight characteristic of the stock reflects that of a paper bag which is also linked to being environmentally friendly.
This particular piece of design shows that foil blocking can also be used on plastic as well as paper. The fact the layout of the business card is so simplistic doesn't matter as such because the stock choice and technique used on the stock are both very desirable elements in themselves. Due to the business card being for a design studio it needs to look as exciting and high quality as possible because this design may be the first thing that a client sees so this will reflect upon peoples opinions of the studio in some cases. The other great thing about the stock choice here is that it is likely to be very durable so people are more likely to hold on to it and thats what the design studio wants because they don't just want people to forget about them after conversation in exchange of this business card.
Both embossing and de-bossing have been used on this beer mats to create a high quality, sophisticated looking finish. The fact these techniques are practically the same thing means they work well together when used on a piece of design. The text is de-bossed so that is brought forward and more so to the attention of the audience and certain areas such as the patterns around the edge are embossed to create interesting design features. The particular stock choice will be a durable heavy weight card because the idea of beer mats is that they are used multiple times before being replaced. Due to the fact cold drinks are placed on the beer mat they also need to be able to withstand a certain amount of water that will come from the cold glass.
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