If the company off the reel were to expand via other existing companies I think that HMV would be perfect because they sell films so this makes a connection to the brand I have created. I came up with the idea of placing the products in HMV stores because obviously the company sell music but they also sell band t-shirt's so this could be applied in the same way to film. This would have a positive impact because HMV are already a very established company and would give my brand coverage throughout the country with all the stores they have.
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