Monday 21 May 2012

Product/Range/Distribution; Packaging.

I took some books out from the library to get ideas for my own packaging. I felt making the most of the library was better because I was more likely to come across things I haven't seen. 

Clear packaging always looks quite modern and quirky because you can really showcase the product as well as adding your own unique design to the outside. Although I really like this I dont feel that it is appropriate for my t-shirts because this type of packaging tends to be more 'in store' so the products catch the customers eye. My products will be sold online and sent out to the customer. 

I really liked this idea of using a coat hanger to package the product. I've never really seen anything like this so it would be unique and you could create almost any outer shell for it if you felt it needed it. A design could possibly be added to the cardboard itself if it was relevent. 


Based on my idea the packaging for each of the t-shirts could include a key colour from the imagery, indicating the seperate ranges for the films as above with these candles. Different colours for different scents. 


I thought this was quite a quirky idea, packaging the t-shirts in context. This is again something I could consider based on key elements from my films eg. tangled packaging could be rapunzels tower etc. 


Packaging in a simple box and then using wrapping to make it uniqe. Quite a quirky and cost effective idea. Significant to what I am doing as it will have to be packaged apropriately anyway to be sent in the post. 

Books I used: 
1000 packaging designs & Packaging the brand. 

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