YCN; Fedrigoni & the 'imaginative colour' tool.

http://www.fedrigoni.co.uk/

As a starting point for this brief I researched into the Fedrigoni company and also the imaginative colours tool. This was so that I could have greater understanding of what the company was looking for in terms of designs and the styles they usually go for and also because I didn't know what the imaginative colours tool was so I really needed to understand this before I could go any further with the project. The Fedrigoni company is quite high end and works well with the creative industry so they look for quality to reflect the type of paper they are selling. The imaginative colours tool is a range of swatch booklets that have been created to showcase the paper in these series to clients. 

Image; Book fair (Blue).

Blue is a colour, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. It is considered one of the additive primary colours. On the HSV Colour Wheel, the complement of blue is yellow; that is, a colour corresponding to an equal mixture of red and green light. On a colour wheel based on traditional colour theory (RYB) where blue was considered a primary colour, its complementary colour is considered to be orange (based on the Munsell colour wheel).

In Modern English, "blue" is one of the basic colour terms, and one of the seven spectral colours, intermediate between violet (purple) and cyan. It comprises a considerable number of identifiable subcategories that can be identified with descriptive terms like navy blue (a dark blue), cyan blue (or "blue-green", on the boundary to the green range), or sky blue (azure).

The word itself was loaned into Middle English from the Old French word bleu, blo "pale, pallid, discoloured; blue, blue-grey", itself from an Old Frankish *blao.

Blue is the overwhelming "favorite color." Blue is seen as trustworthy, dependable, and committed.

The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming. However, not all blues are serene and sedate.

Electric or brilliant blues become dynamic and dramatic -- an engaging color that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring.

Indigo, a deeper blue, symbolizes a mystical borderland of wisdom, self-mastery, and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward to increase personal thought, profound insights, and instant understandings.

Blue is the least "gender specific" color, having equal appeal to both men and women.

HOW THE COLOR BLUE EFFECTS US PHYSICALLY

• Calms and sedates

• Cools

• Aids intuition

BLUE: THE COLOR OF THE THROAT CHAKRA

Blue is the color of the Throat Chakra, also known as Visuddha.

This chakra is located in the throat.  It is linked to the throat, neck, hands, and arms.

The Throat Chakra is connected with speech and hearing, and encourages spiritual communication.  Opening the Throat Chakra is said to improve clairaudience.

Gemstones that will aid the Throat Chakra include turquoise and aquamarine.

BLUE AROUND THE GLOBE

• In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Blue was associated with wood, east, and spring.

• Blue, blue-green, and green are sacred colors in Iran, where they symbolize paradise.

• In India, paintings of the god Krishna often depict him as having blue skin.

• In the United States, post office mailboxes are typically blue.

• In Mexico, blue is the color of mourning.

• In Aztec culture, blue symbolized sacrifice.

• In Greece, the color blue is believed to ward off "the evil eye." Those who believe in this Greek superstition often wear a blue charm necklace or blue bracelet for protection.

RELIGIOUS & MYTHOLOGICAL ASSOCIATIONS WITH BLUE

• Several mosques are referred to as the Blue Mosque:
  • The Blue Mosque of Tabriz in Tabriz, Iran
  • The Blue Mosque of Cairo in Cairo, Egypt
  • The Blue Mosque of Yerevan in Yerevan, Armenia
  • Rawze-e-Sharif in Mazar-e Sharif, Afghanistan
  • Sultan Ahmed Mosque in Istanbul, Turkey
  • Sultan Salahuddin Abdul Aziz Mosque in Shah Alam, Malaysia.

• The Catholic religion associates blue with the Virgin Mary.

POLITICAL ASSOCIATIONS WITH BLUE

• Blue represented the Union (North) during the American Civil War.

• The color blue represents the U.S. Democratic Party and beginning with the 2000 presidential election, states that favored the Democratic candidates began being referred to as "blue states," while those that favored the Republican candidates were referred to as "red states."

• In the U.S. Congress, the Blue Dog coalition is a caucus of conservative Democrats.

INTERESTING INFORMATION ABOUT BLUE

• President Martin VanBuren is credited with introducing blue into the decorating scheme of the White House in 1837 and since then, there has been a "blue room" in the White House.

• Blue is one color that means "low" or "guarded" in the color-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States.

• Blue is the favored color choice for toothbrushes.

• Powder blue is often used in products to promote cleanliness and purity.

• IBM's Deep Blue became the first computer to win a chess tournament against a reigning world champion chess master. Deep Blue had 32 processors and processed about 200 million chess moves per second in its historic six-game match against Garry Kasparov. Today, Blue Gene is the fastest supercomputer in the world and the descendent of Deep Blue. It uses 131,000 processors to routinely handle 280 trillion operations every second.

• The blue ribbon has been widely recognized as a national symbol of child abuse awareness.

• Owls are the only birds that can see the color blue.

• Over the past decade, scientists have reported the successful use of blue light in the treatment of a wide variety of psychological problems, including addictions, eating disorders, impotence, and depression.

• People are often more productive in blue rooms.

• The highest quality ultramarine blue is made with powdered lapis lazuli from Afghanistan.

• The 1993 film "Blue" consists entirely of the color blue with narration and soundbytes.

• "Alice Blue" is a light blue-gray or steel blue color that was favored by Alice Roosevelt Longworth, daughter of Theodore Roosevelt; it sparked a fashion sensation in the United States.

• Mosquito's are attracted to the color blue twice as much as to any other color.

• In ceramics, a variety of ingredients -- including cobalt oxide, copper carbonate, and iron oxide -- produce the blue colors. The different variations are produced when each ingredient is combined with other materials or with each other. The application, thickness of the glaze, how it is applied, and the type of clay used also have an impact on the final color after firing. Unlike paint, raw glazes look nothing like their final appearance after firing.

• Blue Tigers (Maltese Tigers) have been sporadically reported in the mountains of the Fujian province in China. They are described as bluish-grey or slate-blue with white patches on the face and black stripes.

• Pablo Picasso's "Blue Period" refers to a series of paintings in which the color blue dominates and which he painted between 1901 and 1904. The Blue Period is a marvelous expression of poetic subtlety and personal melancholy and contributes to the transition of Picasso's style from classicism to abstract art.

Blue in athletics and sports

• In auto racing, a blue flag signals the start or resumption of a race, as well as advising a car to yield to faster traffic behind.

• Dr. Jigor Kano, founder of Judo, created divisions among students using Belt colors, in order to give students recognition for certain achievements. The Blue Belt symbolizes the blueness of our skies. In reaching this plateau of martial arts, one must not become complacent seeing one's knowledge as high as a tree, but instead, realize that this is not an end; one should reach still higher to the very blueness of the sky. Like the sky which engulfs and embraces us, knowledge should transcend the height of the trees so it may spread all around us.

BLUE AS A SIGNATURE COLOR

• Blue Man Group

COMPANIES OR BRANDS IDENTIFIED PRIMARILY WITH BLUE

• Blue Cross Blue Shield

• Ford

• The Gap

• IBM

• Intel

• Pepsi

• Tiffany & Co.

• Bank Rakyat Indonesia

POPULAR PHRASES THAT INCLUDE BLUE

• Out of the blue: unexpected

• True blue: to be loyal or faithful

• Once in a blue moon: an event that occurs infrequently

• Blue ribbon: first place; to describe something as being of the highest quality

• Blue blood: an aristocrat

• Blue law: laws about morality issues

• Blue comedy: jokes about socially taboo subjects

• Blueprint: a detailed design of an object or idea

• Blue plate special: a special priced meal at a restaurant

• Bluestocking: a woman with strong scholarly interests

• Feeling blue: to feel sad or unhappy

QUOTES ABOUT BLUE

• "There is no blue without yellow and without orange." -- Vincent Van Gogh

• “Blue color is everlastingly appointed by the deity to be a source of delight.” -- John Ruskin

• “Blue is the only color which maintains its own character in all its tones...it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  -- Raoul Dufy

• “I have broken the blue boundary of color limits, come out into the white; beside me comrade-pilots swim in this infinity.” -- Kasimir Malevich

• “If you see a tree as blue, then make it blue.”-- Paul Gauguin

WHAT IT SAYS ABOUT YOU WHEN YOU BUY A BLUE VEHICLE

There is no question that the vehicle you drive is an extension of your personality -- an unspoken, but clear message to the rest of the world.

• The message you send by driving a vehicle that is Dark Blue: Credible, confident, dependable.

• If, however, your vehicle is a Light or Mid-Blue, you give a different impression: Cool, calm, faithful, quiet.

From The Color Answer Book by Leatricce Eiseman with permission

SONGS WITH BLUE IN THE TITLE

• "Blue" by Joni Mitchell

• "Blue" by LeAnn Rimes

• "Blonde Over Blue" by Billy Joel

• "Blue Christmas" by Elvis Presley

• "Blue Eyes" by Elton John

• "Blue Eyes Crying in the Rain" by Willie Nelson

• "Blue Suede Shoes" by Carl Perkins, covered by Elvis Presley

• "Blue Sunday" by The Doors

• "Devil With A Blue Dress On / Good Golly, Miss Molly" by Mitch Ryder & the Detroit Wheels

• "Don't It Make Your Brown Eyes Blue" by Crystal Gayle

• "My Baby Blue" by John Hiatt

• "Blue Jean" by David Bowie

• Blue Jay Way by The Beatles

BLUE IN THE GARDEN

• Blue is one of the cooler colors in landscape design and it brings a soothing element to the garden.

• Blue plants visually recede, helping to make a small space appear larger.

• Blue's complimentary color in the garden is orange.

BLUE AND OUR SENSE OF TASTE

• The color blue is the least common color in the foods we eat.

• Blueberries are the favorite of blue foods and they have been touted in recent years for their health benefits.

• Blue Moon ice cream is the name of a bright blue-colored flavor of ice cream, available almost exclusively in the mid-west United States.

BLUE AND OUR SENSE OF SMELL

• "Blueberry" was the original scent of the blue colored Magic Scents Crayons from Binney & Smith Inc., introduced in 1994 with mostly food scents. However, there were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced with non-food scents. The scent for the color blue became "new car."

• AromaPod, a scented lifestyle tool, uses the color blue with the scent that provides focus.

• "Fashion house Boudicca developed a blasphemous application method for its soon-to-be-released Wode: the perfume creates a blue stain when you spray it on. It eventually evaporates, but the point is made - the physical dimension of fragrance is no longer terra incognita." -- House and Garden Magazine
• http://www.sensationalcolor.com

Google images.

MY IDEA
Blue characters. 

http://www.screened.com

Top 10 things; E4//Film Four.

E4 is a channel on British digital television, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. Programming includes US imports such as The O.C., Smallville,Veronica Mars, The Cleveland Show, Glee, The Sopranos, Everwood, What About Brian?, Desperate Housewives, How I Met Your Mother, 90210, Gilmore Girls, One Tree Hill, Scrubs, Rules of Engagement, The Big Bang Theory and formerly Friends. Other programming includes British shows such as Shameless, Hollyoaks, Skins, The Inbetweeners and Misfits. Some of the imports, e.g. Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers. E4 uses the voiceover of Peter Dickson to advertise its programmes.

"Top" programme example... 

Rude Tube is back on C4 with an all new top 50 of the worlds most popular, brilliant, inspired, funny and bizarre internet clips. From rare gems to mega-million-hit blockbusters, this countdown reveals the ever changing face of the YouTube revolution: a world in which you can now watch almost anybody, doing anything, whenever and wherever you want.

Written and presented by self-confessed viral video addict Alex Zane, the show does all the hard work of hunting down the best clips for you. The Rude Tube team have viewed over 25,000 internet clips and selected 50 of the funniest, rudest, most bizarre and popular ones available on the World Wide Web.

Rude Tube has then gone one stage further and tracked down some of the every-day superstars made famous by the internet. Rude Tube hears the stories behind their million hits of fame and its impact on their lives. See also: how Hollywood is battling back at the nobodies stealing their celebrity thunder; catch a snap shot of the world as you've never seen it before; enjoy the guilty pleasures of the naughty and the naked; and indulge is some of the daftest animal action ever captured on camera.

So why spend hours stuck in front of the computer when the best the internet has to offer has 

been hand picked and condensed into fifty moments of pure viewing pleasure?

http://www.e4.com/rudetube

(Original logo) 

Film4 is a free digital television channel available in the United Kingdom and Republic of Ireland, owned and operated by Channel 4, that screens films.

www.wikipedia.org

In one of my crits it was suggested that I look at film four seeing as my sequences were going to be about films. I decided to further research both this channel and E4 which was the original channel I was going to go with and upon doing this I came to the conclusion the E4 is still better suited for the type of programme that people would be viewing. Film four is meant just for films so it didn't really seem appropriate to have a 'top ten programme' on this channel. Where as, E4 already has 'top' programmes, one of the main examples being rude tube which shows 50 of the best youtube videos from a certain themed area. E4 also better suits my target audience in terms of age range with it being 16 - 30 year olds and due to the style of some of the current idents I will have the ability to create some quirky colourful pieces.