YCN; Previous work for Fedrigoni.

http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net

I thought it would be a good idea to research into previous works that have been created for Fedrigoni so we'd do something original that has not been done before, or at least try to. Behance proved a very good source for this because other students have posted work that they have created for previous YCN Fedrigoni briefs. I selected a few of the ones that really stood out to me and that I felt were pretty strong bodies of work. Although a lot of these ideas were really good there was automatically a gap within the fact that we noticed noboy had ever done anything like the idea we are proposing, this was very good news for us. In terms of the physical elements that we create, all the work for this brief will tend to have something in common, stock. A lot of the work above involves origami or papercut, this is because these are some of the best ways to showcase stock and it's tactile nature. Although it wouldn't be a bad thing if we were to use similar techniques, how can design so that it looks completely different to any of this work and more desirable? The idea of this particular piece of research overall is to make sure our concept hadn't been done before at all so we'd be presenting Fedrigoni with something completely different to attract their attention.