YCN; G F Smith.

We found G F Smith to be our main competitor within the UK because they are also a high end paper company producing paper for the UK design industry. We looked into G F Smith and their history so we could get an idea of the things we could do to make Fedrigoni come out on top. We wanted to come up with something where we could say that Fedrigoni has the advantage because unlike G F Smith they have done 'this'. G F Smith are a high contender because they collaborate with artists quite a lot and everything they create is quite conceptual and relates back to the tactile nature of stock. We feel it has become more so competative when G F Smith managed to get the front cover of eye magazine with a range of artworks that were produced, it was a way of getting more attention for the company and showing what fresh innovative things they are coming up with. G F Smith are obviously moving foward and creating an overall fresh look for themselves because within a couple of weeks of visting their website it had then changed to have quite a minimalistic look, so they are really doing their best to put themselves out there at the moment.