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I have looked at previous winners from the penguin design awards to get an idea of the sort of thing the judges go for. I've noticed each cover from over the years has a completely unique style and stands out from all the others. There are a varied range of styles above so theres nothing in particular I need to stick to, I just need to make sure I make it different so it catches the judges eyes. I quite like the illustrative james and the giant peach cover due to the style and the effort that has clearly gone into it.
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