During a sensual and exclusive show at the legendary Crazy Horse club on April, 12th Jean Paul Gaultier revealed the 3 new bottles he has designed for Diet Coke. Enticingly lit up by the cabaret dancers, the bottles gradually appeared as if they were part of a kinky strip-tease. Jean Paul Gaultier also explained how much he enjoyed 'dressing' these bottles thanks to their feminine curves. The fun-loving couturier took his inspiration from the very graphic Diet Coke logo and teamed it with classic Gaultier symbols to create an ultra-glamorous result; a combination of corsets, sailor tops, fishnet stockings and tattoo prints on skintone bottles. The launch evening then continued at Trianon with the Night & Day Serial Designer Show. Several celebrities dear to the designer made the trip, including actress Gemma Arterton, Tonie Marshall, Arielle Dombasle, Anggun, Josiane Balasko, the highly influential fashion writer (and friend of Jean Paul) Suzy Menkes. JPG models were also spotted on the dancefloor, including the absolutely sublime Michelle Buswell (the face of the perdume Classique) who rocked the party during the Dragonette concert. Everyone hit the bottle in
Paris that night, but not the kind of bottles you would think!
As Jean Paul Gaultier's bottle design is the latest to be launched in the limited edition range I felt this would be some of the most relevent research. I have looked at the elements in advertising used to get this bottle range out there so I can apply the same or similar methods to my own campaign for my design. I find the general artwork used on the bottles this time quite simplistic yet very sophisiticated so this is also something to bear in my mind with my own work. The fact he has placed himself within the adverts too may seem like a way to sell more bottles if the consumer is a fan of him in particular. With my own work i've already thought about the fact i'd like the bottle to be the main focus but still think this overall campaign is very creative and effective.
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