Design context.: Product/Range/Distribution; Little White Lies magazine.

Little White Lies is a bi-monthly, British independent movie magazine that features writing, illustration and photography related to cinema. It is published by London-based creative agency The Church of London who also publish Huck Magazine.

Issue zero was created as the final degree project of co-founder Danny Miller in 2001. The first issue was released in February 2005, printed in edition of 2500, and distributed only in UK Borders stores.

According to a report in The Guardian:

"Danny Miller conceived Little White Lies with his schoolfriend Matthew Bochenski aged 17, and they carried the dream with them through university and into their first jobs at skate and snowboard magazine Adrenalin. When the independent publishers behind Adrenalin collapsed last November, he put together the first issue of Little White Lies with Bochenski"

In 2008, Little White Lies won Best Designed Consumer Magazine of the Year at the Magazine Design Journalism Awards.

The design of each issue of Little White Lies is inspired by its feature film, represented on the cover by an illustration of its lead actor. The cover film also influences interior aspects, such as editorial icons, chapter headings and custom typefaces. However, the overall template of the magazine remains the same.

Little White Lies' content is split into six chapters: the lead review, an editorial introduction, a series of articles inspired by the feature film, theatrical reviews, the Back Section, and future releases. The magazine uses a tripartite ranking system. The categories (Anticipation, Enjoyment and In Retrospect) are marked out of 5 and accompanied by explanatory text.

Little White Lies is distributed throughout the UK and is stocked in shops including WHSmith, HMV, Urban Outfitters and Fopp. The magazine is also stocked in many of the UK's leading independent cinemas including all Curzon Cinemas, Picturehouse Cinemas and Everyman Cinemas.