Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film by over two-to-one and is also published in Australia, Turkey, Russia and Portugal. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson. The awards are voted for by readers of the magazine.
In common with most British film magazines, Empire is populist in both approach and coverage unlike less irreverent and more 'serious' magazines such as Sight & Sound. It reviews both mainstream films and art films, but feature articles concentrate on the former.
As well as film news, previews and reviews, Empire has some unique regular features. Each issue (with the exception of issues 108 – 113) features a Classic Scene, a transcript from a notable film scene. The first such classic scene to be featured was the "I could have been a contender" scene from On the Waterfront.
The regular Top 10 feature lists Empire's choice of the top ten examples of something film-related. For example 10 Best Chase Scenes or 10 Best Movie Gags in The Simpsons. Readers are encouraged to write in if they disagree with the choices made.
The At Home section covers DVD news and releases; Empire's editors consider this section to be of sufficient quality to term it a magazine in itself, which is also relevant to the growth and importance of the DVD market, where sales can often outstrip that of box-office.
Pint of Milk presents celebrities' answers to silly or unusual questions, including the question "How much is a pint of milk?" This is intended as a guide to the Chosen Celebrity's contact with reality, and as such can be more informative than a direct interview, often reporting some surprising responses.
Each magazine includes a "Spine Quote", in which a relatively challenging quote is printed on the spine of the magazine. There are usually some obvious and obscure links from the quote to the main features of that month's edition. Readers are invited to identify the film source and the links to win a prize.
Kim Newman's DVD Dungeon is a regular feature in the At Home section, in which critic Kim Newman reviews the most obscure releases, mostly low budget horror movies.
Celebrity Mastermind is another regular in which a celebrity is given questions about the films they were in or they directed. Celebrities range from Quentin Tarantino and Christopher Lee (who are at the top of the scoreboard) to John Carpenter and Michael Keaton (who are at the bottom of the scoreboard).
Empire is one of the top mainstream magazines therefor this is what Little White Lies would be comeptiting with if my idea were real. This gives me an indication of what I have to do to top these designs and be completely fresh.
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