Coca-Cola; Jean Paul Gaultier campaign.

During a sensual and exclusive show at the legendary Crazy Horse club on April, 12th Jean Paul Gaultier revealed the 3 new bottles he has designed for Diet Coke. Enticingly lit up by the cabaret dancers, the bottles gradually appeared as if they were part of a kinky strip-tease. Jean Paul Gaultier also explained how much he  enjoyed 'dressing' these bottles thanks to their feminine curves. The fun-loving couturier took his inspiration from the very graphic Diet Coke logo and teamed it with classic Gaultier symbols to create an ultra-glamorous result; a combination of corsets, sailor tops, fishnet stockings and tattoo prints on skintone bottles. The launch evening then continued at Trianon with the Night & Day Serial Designer Show. Several celebrities dear to the designer made the trip, including actress Gemma Arterton, Tonie Marshall, Arielle Dombasle, Anggun, Josiane Balasko, the highly influential fashion writer (and friend of Jean Paul) Suzy Menkes. JPG models were also spotted on the dancefloor, including the absolutely sublime Michelle Buswell (the face of the perdume Classique) who rocked the party during the Dragonette concert. Everyone hit the bottle in 

Paris that night, but not the kind of bottles you would think!

www.google.com/images

As Jean Paul Gaultier's bottle design is the latest to be launched in the limited edition range I felt this would be some of the most relevent research. I have looked at the elements in advertising used to get this bottle range out there so I can apply the same or similar methods to my own campaign for my design. I find the general artwork used on the bottles this time quite simplistic yet very sophisiticated so this is also something to bear in my mind with my own work. The fact he has placed himself within the adverts too may seem like a way to sell more bottles if the consumer is a fan of him in particular. With my own work i've already thought about the fact i'd like the bottle to be the main focus but still think this overall campaign is very creative and effective. 

http://www.jeanpaulgaultier.com

Illustrative type.

http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net
I looked at a few examples of illustrative type to see what I could possibly come up with for my own designs. Although I really like the examples with both imagery and text I feel that i'd like more of a focus on the type and not really any imagery to distract away from this. A big consideration to make the type communicate properly is the colours I use so this is something I need to remember to experiment with. Although there has been other examples of one of the themes i've chosen for a film I think the ideas I currently have in mind are very different so i'm not worried about doing something that has been done before. 

Coca-Cola; christmas survey.

As there are so many things that link to christmas and can be used as visuals, I decided to create a survey that I could send out to friends and family on facebook to see what their opinions are on what reminds them of christmas most. The top three answers will be the ones that I take forward into my bottle design illustration.

Black and White Print: paperchase.

Another way of exploring the product range is looking at Paperchase. For the sort of thing I am proposing, Paperchase are the leading competitor so this was again something to look at so that I didn't repeat what has already been done. A lot of Paperchase's products include repeat pattern and come in a range so you can have this pattern applied to pencil cases, notebooks and bookmarks etc. The difference between this and what I am proposing to do is that a lot of their products are bright and colourful so how can I make my designs appealing?
www.paperchase.co.uk 

Coca-Cola: christmas.

Instead of researching christmas which I thought wouldn't help me that much as I already know all about it, I decided to research what existing Coca-Cola christmas products there are as I decided this is the area i'm going to focus on because it has the biggest market. All of the products tend to have quite a traditional look to them and this has made me consider the direction that my own work could take. It also gives me an idea of themes I could do that haven't been done before for example, penguins on a bottle. 

I also looked at existing design that other people had done as personal projects rather than actually for Coca-Cola so that I do something new rather than doing whats already been done. These designs have also inspired some of the ideas I now have for this project. The interesting thing about this was there is a mixture of contemporary and more traditional ideas. 

www.google.com/images, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net, http://www.behance.net

Coca Cola; general company research.

Superbrands 06/07 

The Fundementals of Branding by Melissa Davis

These were actually some of the books I took out from the library for my dissertation but I felt they were really relevent to this project too. The first set of photos include information on the company values and just how they have developed in general over time. They also show the original Coca Cola and diet coke cans so I can use this in order to not go too far away from the original design and make it look completely unrecognisable. The second book included images of some of the limited edition bottles and also a little bit of information about this so this is very relevent in the fact this is what i'm going to be designing. I can take inspiration from this but at the same time make sure I dont repeat the same ideas. 

Black and white print; print processes.

Pad printing is a printing process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset (gravure) printing process that involves an image being transferred from the cliché via a silicone pad onto a substrate. Pad printing is used for printing on otherwise impossible products in many industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and toys. It can also be used to deposit functional materials such as conductive inks, adhesives, dyes and lubricants.

Physical changes within the ink film both on the cliché and on the pad allow it to leave the etched image area in favor of adhering to the pad, and to subsequently release from the pad in favor of adhering to the substrate.

The unique properties of the silicone pad enable it to pick the image up from a flat plane and transfer it to a variety of surfaces, such as flat, cylindrical, spherical, compound angles, textures, concave, or convex surfaces.

Rotogravure (Roto or Gravure for short) is a type of intaglio printing process; that is, it involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press. Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) product packaging.

www.wikipedia.org

The Production Manual by Gavin Ambrose and Paul Harris. 

I learnt about these print processes within the second year of the course but this was during the first module so although I had an idea of what they were and how they worked I felt I needed reminding of this and because I'd like to be a print based designer it's of upmost importance that I know the ins and outs. I had a copy of the print production manual where I managed to find most of the processes but there were a couple missing so I researched these online. 

I've looked at these processes because some of them are things I'd like to experiment with within my brief and also so that I can understand how different elements of my product range would be printed in bulk and professionally. Although not all of them are possible at this stage because I won't be needing bulk orders, when I become an industry professional, I will be using these processes.