Black and White Print; photos to apply products in context.

www.google.com/images

Originally I was going to apply my own design to these photos that I sourced from google images but I have now decided that all my products would be located on a stand in the middle of the shop so this is nescessary anymore. Collecting these photos however, wasn't all bad because they are a form of visual inspiration seeing as I'm creating products for this shop. 

The Wind in the Willows; Window displays.

www.google.com/images

I wanted to look at existing window displays in order to get ideas for when I create my own to promote The Wind in the Willows. From the research it seems that a lot of promotional material mainly consists of the actual from of the book covers but scaled up to something like A0 in order to capture the audiences attention in the bookshop window. Some smaller bookshops tend not to use a single book for their display too so I could consider having different sizes of poster to work across the different places my product will need to be advertised. 

Black and white print; Paperchase.

Paperchase is the UK’s undisputed leader in innovative, design-led stationery, cards and gift-wrap. We have been around for over 40 years and are now firmly established as the top destination for customers looking for new and different gifts, cards and stationery.

Much of our merchandise is exclusive. We love to innovate so our collections are constantly changing yet all are specified to our high quality requirements. Visit our stores or online and each month you will find new arrivals – so for birthdays, Christmas and Valentine’s Day........indeed, for any occasion or celebration, there will always be new and different ideas to be found.

There are now over 100 Paperchase outlets in the UK as well as stores in Denmark, Ireland, Holland and the Middle East. You can find us in many House of Fraser and Waterstones stores as well as Selfridges and Harrods.

Our online store offers a large selection of our products across all our categories, including new collections and firm favourites.

www.paperchase.co.uk

Being a regular customer in Paperchase stores seems enough research in itself but I have researched the company further via their website just to see how they describe theirselves and whether what i'm creating is relevent enough to their brand. 

The Wind in the Willows; visual research.

Lisa very kindly picked up this leaflet on the theatre version of The Wind in the Willows as a form of visual inspiration for my project. This has been a great help because it's further showed me a style that has been used and the sort of font that may work best as well as showing an example of colour pallets that can be considered. This is directed a such a wide target audience with both adults and children so I need to remember this as my own designs mainly need to speak to the children more so than the adults.

The Wind in the Willows; childrens illustration.

www.google.com/images

I looked at children's illustration as a main focus for my brief because I think the imagery is what is going to speak to the children most when they see the book on the shelf. I've noticed that a lot of work tends to have a very unique hand rendered look shining through from each illustrator so I need to consider how my style will stand out from whats already existing. Vector imagery also seems to be consistent through the research just because the is a current popular style and makes things look very cartoon-like which also speaks to the target audience. Watercolour consitency has also began to inspire me because I feel this style still speaks to the target audience but has an element of sophistication to it which I really like. It'll also be a new technique for me to work with if I do decide to go down this route. 

More illustrative type.

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

I got really stuck with my illustrative type brief at one point so decided to research more into illustrative type to see if I could more inspired! This has definitely helped because some of the things i've found have shown me that I could simply distort a font in order to make it 'illustrative' and represent a particular film, I could use texture in order to make a font look like a material it actually isn't and maybe represent an object and using pattern and depth throughout a typeface can also make it represent a particular thing, message or film in my case. I've found some great work whilst researching this area again and via behance have been able to see where people began with this so hopefully I can use these things as tips. 

Illustrative type; company logos.

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

http://www.behance.net

I looked at logos in order to help me gather some thoughts on the one I am creating for this brand. This has made me think about what and how the logo will be applied to, whether or not imagery is nescessary and whether a logo should speak for itself simply through typography. Although the ones I have found are for various different companies etc it has made me consider what I can do to stand out from other brands and that i'd like to try make my designs as simple as possible.